Having been set the brief of creating a 'dynamic' brand identity that promoted an event that exhibited two creative disciplines and was hosted by two separate cities, I created MOTIF. MOTIF is an event/exhibition that displays the incredible work of ceramic artists and surface designers and also runs workshops for people of all ages, encouraging them to try out ceramics and pattern creation for themselves. This series of posters show how the dynamic brand identity changes and adapts.
The Lottery of Babylon
The Lottery of Babylon is about a mythical Babylon, in which the Lottery is thrust upon the Babylonians by this mysterious forced named 'The Company'; to disastrous effect. At the beginning, the Lottery was harmless. As the Lottery increased in popularity, punishments were introduced and larger monetary rewards were given. Participation in the Lottery became mandatory and the some started to wonder whether The Company even really existed. This series focuses on the narrator of the stories. The Text version is the found diary of the narrator, who wrote this account of The Lottery of Babylon whilst escaping. The Text and Image version is the diary, with illustrative interpretations of the story over it. The Wordless version is examples of what the Lottery Tickets were.
Magical Lantern Festival
Brand Identity Design.
When I was taking a year out to do a Diploma in Professional Studies (DPS) I did an internship for the Magical Lantern Festival. It was the first year run and as a result, I was able to work on a wide range of things, but primarily I was employed to be the designer in the Marketing team. I designed the Posters used for advertising the event on the tube along with multiple other pieces of artwork for both print and digital.
Paperchase Live Brief
Packaging and Wayfinding Design.
This collaborative project was done by Matthew Willsone and myself. The brief was to create a store 'takeover' in the flagship store on Tottenham Court Road. The theme was greetings so we went with a hand theme. We kept to a style we felt was appropriate for Paperchase's brand. We worked on the project together, but the illustrations were done by myself.
Story Circus is an up and coming event for children aged 7-11 to encourage them to get into reading. They ran a logo design competition and I won it with this logo design.
The brief was to design a Campaign Strategy to help raise awareness of the water crisis for 16-24 year olds. The main idea for this campaig I designed was to create a physical space, under a giant unbrella, for people to gather under and learn about the water crisis.
V&A Alexander McQueen
This was a very short project, the brief was to design two potential posters for the past V&A Exhibition, Alexander McQueen's Savage Beauty.
The aim of this project was to explore the colour red, into its meanings and uses commercially, as well as culturally. Through my research, I became aware of the symbolism of red henna in Asian culture. This outcome was a mixing of western and eastern culture coming together to represent all that the colour red means.
Eat, Brand, Love
A University project in which we were given the task of creating a food or drink company brand that was socially conscious. The idea behind this packaging was that after you had your juice, you could turn the cup into a pot and use the seeds attached to grow your own fruit and veg. The aim was to encourage people without agrdens to try growing their own produce.
There was a short project in which we were paired up with a MA Screen Writing student and created a Poster for the screenplay they were presenting to Channel 4. I worked with this guy Joel, who had a great concept for his screenplay that centred around the music industry. I created this Poster for him to present.
I come from a background of Fine Art and Photography, so I still like to produce personal pieces fro myself. Here are some of my pieces.
Book of Lies
The 'Book of Lies' was a one-day project to come up with a quick 'book' that described whatever title you had been given. I was given 'Book of Lies' so I created this.